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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare by Jean-Noël Kapferer, Paperback | Barnes & Noble®
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New Strategic Brand Management: Creating and Sustaining Brand Equity Ser.: The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer and Jean N. Kapferer (2004, Trade
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Strategic brand management: New approaches to creating and evaluating brand equity: Kapferer, Jean-Noël: 9780749406974: Amazon.com: Books
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